Show your services. Make enquiries easier.

Our example is a fictional concept for a property care business in German-speaking Switzerland, not a client reference. Its website should help property managers and businesses enquire about a suitable service. It needs to answer specific questions: Which tasks does the business handle? Which municipalities does it cover? What information does it need to prepare a quote? Those questions determine the structure. The homepage introduces services, coverage and contact options. Separate service pages explain the scope of each service. A team page can build trust through authentic photographs and verifiable qualifications once that material is available.

• Homepage: services, property types and coverage area at a glance.
• Regular cleaning page: typical tasks, possible schedules and arrangements to discuss.
• Quote request: property type, municipality, required service and contact details.

The written preview for this concept opens with the heading “Property care for businesses and property managers”. The actual coverage area and main services appear directly below: visitors first need to establish whether the offer fits. A “Request cleaning” button leads to the form. Service cards then explain the difference between regular cleaning and individual assignments. Verifiable information about the team and working practices appears before the form, addressing trust questions at that point. This makes it possible to assess whether the draft answers customer questions in a useful order and prepares a relevant enquiry.

• Opening: state the service and region; a general welcome does not provide enough direction.
• Trust: use authentic team photographs and clear working practices when supporting material exists.
• Form: start with property type, location, request and contact details; discuss specifics afterwards.

For your own website, the example becomes a concrete task list covering pages, content, functions and responsibilities. The work involved depends on whether text and images are available, additional language versions are needed or existing content must be transferred. Booking tools and other integrations also need a defined scope. For Switzerland, decide which language regions you want to reach and whether a .ch domain suits the business. Domain registration, hosting and ongoing maintenance should appear as separate items in the specification, with access requirements and responsibilities agreed before work begins.

• Define the result: page list, functions, language versions and approval stages.
• Assign the material: who supplies copy, images, translations and legal content?
• Compare proposals: are content migration, revisions and ongoing support explicitly covered?

Claas und Freunde B.V. is based in Amsterdam, the Netherlands. For a Swiss SME, coordination, handover and subsequent support should be agreed before commissioning the project. This includes a designated contact within your business, consolidated feedback and approvals for structure, design and content. The agreement should also establish who makes changes after launch and which support services are commissioned. Swiss hosting and additional languages require a separate discussion about availability and scope. To begin, share your existing website, your coverage area and the main customer enquiry the new website should make easier.