Show the work. Make applying easier.

People considering a move need to understand their potential working day. Describe working hours, the area your team covers and typical tasks as clearly as possible. If a role involves overnight travel, changing sites or emergency callouts, make that visible early. Equipment, induction and teamwork also deserve specific explanations rather than general promises. Approved photographs from your business can support these details. Together, the words and images should give applicants a realistic picture they can compare with their own expectations.

• Distinguish job requirements from the working conditions you actually offer.
• Name a contact person and provide a clear way to reach them.

The right structure depends on your vacancies and existing website. A straightforward careers section may be enough for one role. Several occupations may benefit from separate vacancy pages, each with relevant requirements and a clear application route. A campaign landing page can support advertising for a specific position. Before development begins, agree how the pages will fit into the website, how vacancies will be maintained and which systems need connecting. See [websites for trade businesses](https://claasundfreunde.com/website-fuer-handwerk/) for the wider website context; the guide is in German.

• Decide who will update vacancies and remove filled positions.
• Request only the information needed for an initial conversation.

Useful content starts with accurate information from your business: role descriptions, working conditions, contact details and approved images. Establish who will gather these materials and approve the wording before work begins. Define whether the project includes writing new content, arranging photography or connecting an existing application tool. These choices affect the work and coordination required. Our German guide to [understanding website costs](https://claasundfreunde.com/website-kosten/) explains broader cost factors. Your career page proposal should also specify exactly which content and functions are included.

• Gather existing copy, approved photographs and the necessary technical access.
• Assign responsibility for approvals, applications and ongoing updates.

A useful acceptance check continues beyond the submit button. On a smartphone, check whether the vacancy is easy to find, the form is understandable and input errors receive clear explanations. Then send a clearly marked test application through the agreed process, checking the confirmation and receipt by the responsible person. Record the outcome, address any faults and remove the test data afterwards. This provides evidence that the technical handover works. The number of suitable applications will also depend on visibility, the role offered and labour market conditions.